With over a decade’s expertise in graphic design and 15 years in leadership, I excel in propelling organizational growth through creativity and efficiency. My career highlights include automating design processes, enhancing brand identity, and leading training initiatives that significantly improve production efficiency. Complementing my professional achievements, I own a successful art illustration business.

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Art Work

Recruitment Campaign 2025

I served as the lead multimedia graphic designer for Baker McKenzie's recruitment campaign, directing all aspects from initial concept to final execution. Working closely with communications and HR teams, I developed video content that showcased the firm's culture. My responsibilities included talent direction, complete pre- and post-production, and strategic adaptation that transformed a single video concept into a successful 12-video series deployed across LinkedIn, Instagram, and YouTube. 

Additionally, I redesigned the firm's recruitment booth for job fairs, creating a visually engaging setup that resulted in a 115% increase in candidate follow-ups. This comprehensive campaign effectively highlighted Baker McKenzie's approachable culture while attracting diverse candidates through both compelling digital content and physical presence.

Social Media Branding Update

Following Baker McKenzie's brand update, I completely redesigned the firm's social media branding guidelines to ensure consistency across all digital platforms. I developed comprehensive templates, style guides, and scripts that reduced production time while maintaining brand integrity. For samples and the guide click here.

Design Services Handbook

I created a comprehensive Design Services Handbook that streamlined the firm's creative workflow and established consistent brand standards. The 35-page handbook serves as the central resource for all design capabilities, featuring the firm's refreshed visual identity with distinctive color overlays and geometric patterns. I designed the complete layout, created organizational infographics, curated visual examples across print and digital formats, and structured the document to guide users efficiently through the service request process. This handbook significantly improved communication between legal professionals and the design team, reduced unnecessary back-and-forth, and ensured consistent quality across all design deliverables throughout Baker McKenzie's global network. Click here to see the full guide. 

Below are samples of work that I created that we placed within the guide.

Supply Chain Brochure

Tax Conference Event Materials

Leadership Campaign